However, he mentioned that current complexities are hindering the crypto’s adoption.
On October 16, Brian Armstrong, CEO of Coinbase, expressed his optimism in the adoption of cryptocurrency in the latest post on X (formerly Twitter), saying, “In 10 years, many more people will use crypto, but they may not know they’re using crypto.”
According to Brian Armstrong, the cryptocurrency market is currently facing a major hurdle in its expansion in the form of the complexity associated with it. However, he believes that more layers of complexity will disappear in the long run, which will enhance user experience.
“That’s why DEX trading, crypto-backed loans, and DeFi lending on Coinbase are cool. You get the benefits of operating on-chain, without the complexity,” Coinbase CEO said.
According to Future Market Insights, the crypto market is projected to be valued at $3.7 billion in 2025 and is projected to reach $12.1 billion by 2035 with a compound annual growth rate (CAGR) of 12.6%. Coinbase CEO
In 2025, the cryptocurrency market witnessed a major change after U.S. President Donald Trump created a friendly regulatory environment for innovations. The skepticism major banks once held toward cryptocurrency has gradually vanished.
Also, the formation of new regulations like the U.S. GENIUS Act and Europe’s MiCA framework has provided the much-needed regulatory clarity to businesses. Now, they are actively integrating blockchain technology, stablecoins, and crypto trading services into their operations alongside traditional finance.
This historic merger of traditional banking with digital assets is lending legitimacy to the entire crypto sector. Experts believe that this move will inject trillions of dollars from institutional investors and could boost the crypto market from its current market capitalization of $3.7 trillion to $10 trillion by 2030.
One after another, major financial institutions in the U.S. are jumping on the bandwagon of cryptocurrency. JPMorgan Chase, a firm once known for its CEO’s criticism of Bitcoin, is now set to adopt cryptocurrency. In October 2025, the bank confirmed that its clients can now trade cryptocurrencies like Bitcoin through partnerships with platforms like Coinbase.
Soon, JPMorgan Chase cardholders will be able to directly fund their crypto wallets. Its blockchain unit, Kinexys, is used by institutions for instant cross-border transactions.
Not just this, the collaboration between major banks, including JPMorgan, Citibank, Goldman Sachs, and others, is in early discussions to create a joint stablecoin pegged to the currencies of G7 nations.
Goldman Sachs has also launched Ethereum-based tokens for its money market funds in July 2025. This allows wealthy clients to benefit from instant settlements and programmable finances.
Earlier in 2025, Bank of America’s CEO, Brian Moynihan, stated that they are seriously considering adopting crypto payments, encouraged by supportive regulations.
“I’d separate out … crypto versus stable assets and digital movement of money because we already move the vast, vast majority of our money digitally,” he said. “The question is what’s the business practice that you have to have to move another type of currency. So if the rules come in and make it a real thing that you can actually do business with, you will find the banking system will come in hard on the transactional side of it.”
