ChaiTea is the latest venture from entrepreneurs Michał Czerwiński and Artur Gajewski, whose track record includes building two of Poland’s fastest-growing health food brands – Purella Superfoods and BeRAW (co-created with personal fitness trainer Ewa Chodakowska). Their success culminated in a high-profile M&A deal merging Purella with Bakalland to form FoodWell, now generating over PLN 600 million (approx. $165 million) annually.
Leveraging over a decade of experience in innovation, product development and brand building, Czerwiński (CEO of Best Drinks Company) and Gajewski (VP & CMO) have turned their attention to redefining iced tea – one of the fastest-growing beverage categories in Poland. Their vision: a functional tea brand that resonates with Gen Z and millennials, offering healthier, craft-style alternatives to mass-market sodas.
ChaiTea’s portfolio is built entirely on real tea extracts – black, green or yerba mate – delivering two to three times more tea content than conventional iced teas. All products are naturally formulated, with no artificial sweeteners or preservatives, and are designed to meet both functional and emotional needs.
Product lines include:
This craft-driven design and healthier formulation answer a clear consumer shift: both retailers and shoppers are looking for higher quality, distinctive beverages that stand out on the shelf.
ChaiTea’s market entry has been as bold as its flavours. The brand partnered with DRE$$CODE, one of Poland’s most influential Gen Z creator collectives, to launch a limited-edition peach and berry line exclusively at 13k Żabka’s stores. The collaboration was structured as a revshare partnership, enabling high impact with lean budgets – echoing the founders’ earlier success with BeRaw.
In just few weeks, campaign content tagged #ChaiTea&Dresscode generated over 40 million views and 3 million interactions, mainly on TikTok and Instagram – the social spaces where Gen Z lives.
To celebrate selling 1 million cans in three weeks, ChaiTea launched a UGC contest with Żabka: fans built creative art installations from ChaiTea cans for a chance to win a trip to Burning Man in Nevada, US. The activation drove multi-pack purchases, encouraged organic storytelling around creativity and sustainability and deepened community engagement.
ChaiTea’s positioning taps into some of the most powerful beverage trends identified in global market analysis:
ChaiTea’s growth trajectory is matched by equally bold targets. The brand, which has already secured around 1.1% market share by value in Poland’s RTD tea segment, aims to reach 10% by 2030 and exceed PLN 100 million in annual revenue.
Distribution is expanding at high speed. A year ago, ChaiTea’s two SKUs were available only in Żabka; today, the range has grown to ten SKUs in Carrefour, Kaufland, Dealz, Rossmann, Hebe, Shell, Circle K, MOL and Auchan. In August 2025, the brand enters Delikatesy Centrum, begins partnerships with Stokrotka and Duży Ben, and launches an activation with Biedronka.
E-commerce is also a priority, with a branded store on Allegro and availability through Frisko, Bolt, Lisek and Żabka Jush. International expansion has begun, with the first containers shipping to the UK.
For Czerwiński and Gajewski, ChaiTea is more than just a drink – it’s a cultural and lifestyle proposition. In a category dominated by global giants, they’re proving that a local brand, rooted in quality, innovation, and authentic storytelling, can grow fast and win loyalty.
