Good morning. The C-suite drama at Saks Global was one of our most popular stories with subscribers last week — and it’s no wonder why. It had risky dealmaking, a failing real estate scion, and luxury chains flailing even though consumers are spending like never before. Now there’s a new twist — Saks Global has filed for Chapter 11 bankruptcy protection and luxury executive Geoffroy van Raemdonck will have the job of turning around the luxury retail group.
It’s an area where van Raemdonck certainly has relevant experience: In 2018, he became CEO of Neiman Marcus Group (which included Bergdorf Goodman), then struggling under the weight of heavy debt from years of private equity ownership. This time around, as CEO of Saks Global, which also piled on debt stemming from the $2.7 billion union in 2024, he’ll have an even tougher job with multiple chains to fix.
During his six years running Neiman Marcus, he succeeded in protecting its market share from the industry headwinds facing luxury department stores and returned it to profitability. As CEO of Neiman Marcus Group, he often called his management philosophy “leading with love,” a term that often won him snickers at conferences.
What it really meant was making sure luxury was not merely transactional but more about a deeper connection with the consumer, whether inspiring their loyalty from highly personalized service or making them feel like they were at the forefront of fashion. (He famously landed in controversy in 2023 after he told Fortune that his plan was to focus on the well-heeled, much more than on those aspiring to be part of the elite.)
But you can’t woo customers if you have stale or low inventory, so winning AWOL customers, which should be van Raemdonck’s top priority, will certainly have to begin with mending fences with beleaguered vendors. Between sluggish business and its cash crunch, Saks has in the last two years delayed payments to many vendors. Many of the suppliers, particularly smaller ones that could give Neiman and Saks tastemaking cachet, have stopped shipping to its stores. Nordstrom and Bloomingdale’s have wasted no time in swooping in and grabbing some of that market share.
Indeed, one of the reasons van Raemdonck got the job, on top of his experience heading Neiman, was his many years of management experience as a vendor, including years at Ralph Lauren and Louis Vuitton; he speaks their language.
His hands-on experience guiding a company through a bankruptcy reorganization will be a huge help. He knows how to talk to financiers, vendors and employees all at once. That’s a good place to start in the quest to get these historic brands back to health. — Phil Wahba
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CEO Daily is compiled and edited by Joey Abrams, Claire Zillman and Lee Clifford.
