EXO’s Xiumin has landed himself in hot water after announcing his participation in a new brand collaboration… one EXO fans believe crosses a serious line.
Instead of excitement, the reveal sparked immediate backlash, with many accusing him of damaging the group’s image.
Xiumin was recently introduced as a co-president for Arena Two’s South Korean franchise. The platform promotes interactive football gaming, but fans quickly pointed out that it requires users to purchase digital assets such as crypto and NFTs. As a result, fans argue that these elements place the project squarely in the “crypto gambling” category.
The outrage grew as supporters questioned why he would align himself with a platform they viewed as risky and predatory.
Some fans expressed frustration that other EXO members have been working hard to maintain the group’s reputation, only for Xiumin’s decision to stir controversy. Others criticized INB100 and CEO Baekhyun for approving the partnership at all, questioning the company’s judgment and suggesting the move could impact CBX’s future.
As the backlash continues to grow, Xiumin has not yet commented on the issue.
