Cathie Wood’s ARK Invest has deepened its position in Bullish, the digital asset exchange that recently made its debut on the New York Stock Exchange (NYSE) under the ticker BLSH, purchasing more than $5 million worth of shares across multiple ETFs.
According to Friday’s daily trade disclosures, the ARK Innovation ETF (ARKK) acquired 72,537 Bullish shares, the ARK Next Generation Internet ETF (ARKW) added 21,354, and the ARK Fintech Innovation ETF (ARKF) picked up 11,122 shares.
This latest move follows ARK’s $8.27 million Bullish purchase in mid-October through two of its funds. The firm has continued accumulating the stock since the exchange’s $1.1 billion NYSE debut, when ARK initially snapped up about $172 million worth of shares across its portfolios.
Bullish shares climbed 1.24% on Friday to close at $50.57, rebounding from earlier market swings. The exchange is backed by Block.one and led by CEO Tom Farley.

Bullish marks U.S. launch
The purchases coincided with Bullish’s U.S. launch event in New York, where the company gathered digital asset industry leaders to celebrate its expansion. “The energy in the room said it all — the future is Bullish,” the firm wrote on X following the event.
Earlier in October, Bullish officially went live in 20 U.S. states after obtaining both a BitLicense and a money transmission license from New York regulators. The platform launched its spot trading services with BitGo and Nonco as its first clients.

Since its global debut in 2021, Bullish has processed more than $1.5 trillion in trades and now ranks among the top 10 exchanges by Bitcoin and Ether trading volume.

