It plans to hold Bitcoin for the long term while using rental income to buy more over time.
Cardone Capital bought the dip on Bitcoin with a fresh $10 million investment. Under Grant Cardone’s leadership, the company owns and operates a portfolio of residential buildings in the United States.
When the price of Bitcoin drops, most people tend to sell to avoid losses. Yet, Cardone feels that it provides an opportunity to buy it at a lower price. Having acquired Bitcoin at a lower price in the past, Cardone has a history of buying it when the market sours. He combines real estate and Bitcoin investments to earn higher returns. The new allocation would build on Cardone Capital’s hybrid strategy, which consists of institutional multifamily real estate and digital assets.
The latest purchase adds to an estimated Bitcoin treasury of nearly 1,000 BTC. Cardone previously noted that during market pullbacks, the firm aims to buy Bitcoin using its own cash flow.
Cardone Capital is no longer relying solely on buying buildings. The company is also investing in Bitcoin, which it sees as a fresh idea that could help it grow and earn more in the future. At this point, Cardone Capital believes Bitcoin will rise in value over the long term while continuing to invest in its usual real estate holdings.
Over the weekend leading up to January 19, Bitcoin’s price briefly surged past $95,000. It later dropped below $92,000. At the announcement, it was trading at about $93,184. When prices move like this, it has the investors – big and small – paying careful attention.
A decline might scare some people, but others see it as an opportunity to make more purchases if they suspect prices will rise later. Cardone Capital is one company that believes price increases will eventually recur; hence, they see this price drop as an opportunity to purchase more Bitcoin now.
Bitcoin’s price can rise or fall for many reasons, including global news or shifts in public sentiment about the economy. For example, when tensions or disagreements happen between countries, investors and markets often react quickly. These reactions can affect the value of various financial assets, including cryptocurrencies such as Bitcoin.
Meanwhile, Strategy is another company that has likely accumulated more Bitcoin amid this market dip. The company’s executive chairman, Michael Saylor, yesterday signaled that they had bought more BTC last week.
Still, at the beginning of December, Strategy established a $1.4 billion reserve specifically designated for future dividend and interest payments, addressing concerns that the company might be forced to sell Bitcoin if prices continue declining. Bitcoin has fallen about 30% since reaching its all-time high in early October, while Strategy’s shares have dropped more than 50% during the same timeframe.
Cardone Capital’s plan differs from that of many similar companies, such as many real estate companies, which purchase buildings and lease them out. The company has maintained profits by owning properties and buildings where people live and pay rent.
Cardone Capital won’t be selling its Bitcoin for the foreseeable future. Instead, it aims to hold onto that Bitcoin for decades – allowing it to marry current-period property income to future profits from digital assets.
They’re hoping that owning both will let them profit from rising or falling market movements. Cardone Capital had experimented with this notion in the past. The company introduced special investment funds in 2025 that mix property together with Bitcoin for investment purposes. Those funds take the regular income from large apartment buildings and use it to purchase more Bitcoin over time.
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