New Delhi [India], November 20: Color Mate – a well-known brand and one of the pioneers of India’s ammonia-free, herbal-based hair color industry – has joined hands with the much-awaited film Mastiii 4. This high-energy collaboration marks a bold step in the brand’s entertainment-driven marketing strategy and is set to create stronger engagement with today’s youthful, trend-driven audience.
Also Read | Josh Inglis Added to Cricket Australia XI Squad for Four-Day Clash Against England Lions.
Color Mate began with a breakthrough vision: to offer safe, natural, ammonia-free hair coloring enriched with traditional Indian herbs like Henna, Amla, Shikakai and precious Himalayan botanicals. The brand quickly became a trusted household name for consumers seeking vibrant, long-lasting color without harsh chemicals.
Over the years, Color Mate has expanded into a complete hair color portfolio–including Hair Color Powder, Cream Hair Color, Hair Color Shampoo, and the recent innovation Color Mate Frutese, a fruit-enriched hair color that has witnessed rapid growth in recent years. Each product reflects the brand’s dedication to combining nature, science and style.
Also Read | ‘120 Bahadur’ Movie Review: Farhan Akhtar’s War Drama Is Undercut by Textbook Cliches and Safe Storytelling (LatestLY Exclusive).
Color Mate comes under the umbrella of the Henna Group, an established name in the Indian hair color industry with over 50 years of experience and a presence in more than 50 countries. Alongside Color Mate, the Group also nurtures Black Rose Kali Mehandi, a legacy and traditional hair color brand trusted by Indian households for decades. While Black Rose reflects the rich heritage of classic hair coloring, Color Mate brings a youthful, modern and innovation-driven approach to the category. Together, these two brands highlight the Henna Group’s balanced strength–blending tradition with forward-thinking solutions to meet the evolving needs of consumers.The Mastiii 4 collaboration adds a fresh wave of excitement to the brand’s journey.
Speaking about the partnership, Mr. OP Khanduja, CEO, Henna Group, said that the collaboration signals a dynamic phase for the brand, with many more exciting initiatives to follow.
Watch Vivek Oberoi and Aftab Shivdasani talk about Color Mate here: https://www.youtube.com/watch?v=gkJyQGpXWd8
(ADVERTORIAL DISCLAIMER: The above press release has been provided by Henna Group. ANI will not be responsible in any way for the content of the same.)
(The above story is verified and authored by ANI staff, ANI is South Asia’s leading multimedia news agency with over 100 bureaus in India, South Asia and across the globe. ANI brings the latest news on Politics and Current Affairs in India & around the World, Sports, Health, Fitness, Entertainment, & News. The views appearing in the above post do not reflect the opinions of LatestLY)
