Bullish targets institutional clients including hedge funds and fintech firms.
Bullish, the institutional-focused crypto platform, has officially launched spot trading in the United States. The platform now supports customers in 20 states, including New York, California, Florida, Washington, D.C., and Wyoming. This expansion follows Bullish securing both the BitLicense and money transmission licenses from the New York State Department of Financial Services.
The launch of spot trading in the U.S. marks a key milestone in Bullish’s growth. The platform has ranked among the top 10 crypto exchanges by Bitcoin and Ethereum volume. Since its inception in 2021, Bullish has surpassed $1.5 trillion in cumulative trading volume. It plans to continue expanding into more U.S. states in the near future.
Bullish’s expansion comes shortly after the platform went public with its stock listing on the New York Stock Exchange in August. As a result, the company now aims to extend its services to a broader range of institutional clients. These clients include hedge funds, market makers, fintech firms, and proprietary trading firms.
Bullish’s U.S. launch benefits from the support of partners such as BitGo and Nonco. The platform will cater to both institutions and advanced individual traders. According to Chris Tyrer, President of Bullish,
“U.S. institutions deserve better execution, deeper liquidity, and platforms built for the unique demands of their strategies.”
The exchange’s infrastructure blends a central limit order book (CLOB) with automated market making (AMM). This combination ensures better liquidity and trade execution, providing stability for users. U.S. users will also enjoy features such as zero maker fees for institutional accounts and zero trading fees for individual accounts.
Bullish’s launch contributes to the competitive U.S. market, where Coinbase is a leading regulated exchange. With this expansion, Bullish strengthens its position in the institutional trading sector and attracts more advanced traders.
