Market participation expanded significantly across all age groups and regions, supported by institutional shifts like major banks recommending Bitcoin allocations to clients.
Crypto use in Brazil rose sharply in 2025, with total transaction volume up 43% from a year earlier.
According to a Mercado Bitcoin report the jump came from more users allocating more money into crypto overall, rather than doing quick trades.
More Participation in the Brazilian Market
The average amount invested per user reached about 5,700 Brazilian reais, topping about US$1,000 (AU$1,530) for the first time. The report said this points to more serious participation in a market that has often been driven by small, speculative trades.
Users also started spreading holdings across more tokens. The report said 18% of users held more than one crypto asset in 2025, up from prior patterns dominated by single-asset exposure.
As a surprise to no one, Bitcoin was the most traded asset on the platform, followed by the US dollar stablecoin USDT, then Ethereum (ETH) and Solana (SOL). But stablecoin activity rose the fastest, with transaction counts roughly tripling over the year, thanks to demand for lower-volatility crypto options during macro uncertainty,
Digital fixed-income products known as Renda Fixa Digital (RFD) saw investment volume rise 108% in 2025. Mercado Bitcoin said it paid about US$325 million (AU$497 million) to investors through these products during the year.
Participation increased across age groups, including high-net-worth and institutional users. Investors aged 24 and under grew 56% year over year. Activity remained concentrated in the Southeast and South, led by São Paulo and Rio de Janeiro, but the exchange reported rising participation in the Central-West and Northeast.
The report also pointed to shifting institutional views, noting that Itaú Asset Management recently suggested clients consider a 1% to 3% allocation to Bitcoin, as Crypto News Australia reported.
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