Over the past five years, I’ve seen PrettyGreen evolve into an agency where living purposefully isn’t just encouraged, it’s nurtured. And it shows. We’ve been named one of The Sunday Times’ Best Places to Work, the highest-ranked PR agency in Campaign’s Best Places to Work and recognized at the PR Week People and Place Awards – all proof that our people-first approach, which is rooted in purpose and bravery, has folks want to stay and build their careers with us.
The real difference at PrettyGreen is how deeply we acknowledge our people and the cultural and societal shift we are collectively witnessing. Our policies at PrettyGreen are informed by what’s happening in the world. That’s why we launched our Equity Fund, which supports colleagues affected by government policies, and why we introduced an annual cost of living allowance, because fairness isn’t a one-size-fits-all approach. For clients, this means they get a team that’s not only engaged and supported, but also hyper-aware of cultural shifts and societal pressures, insights that fuel smarter, more relevant work.
Personal growth that fuels brave creativity. Our sabbatical policy, available after just two years of service, gives people the chance to explore, recharge, and bring back fresh perspectives, with the security of knowing that they have a job to come back to. One of our team members recently returned from traveling in Southeast Asia, and the creativity and cultural insight she brought back now flow into our client work. We also have a colleague who splits her time between the UK and Ghana, as we believe that having an ear to the ground in emerging markets is critical for our long-term success as a business, as well as believing that it’s these kinds of flexible working policies that keep our people inspired, motivated, and able to deliver standout campaigns.
The diversity within PrettyGreen reflects society; we are ethnically diverse, with 26% of our team hailing from ethnically diverse backgrounds, while 67% of our staff is female. 85% of PrettyGreeners are state-school educated, which means our teams bring lived experiences and perspectives that reflect the audiences our clients want to reach. And when your agency reflects the real world, your campaigns resonate in the real world.
We believe that accountability builds trust. And we don’t just talk about doing better; we build accountability into our very DNA. From B Corp and EcoVadis certifications to our external A is For All Advisory Board that maintains a benchmark for inclusivity, we’re held to the highest standards by independent experts.
For brands, this means a partner that you can trust to not only deliver, but to deliver responsibly – aligning with your own ESG commitments and values.
So, what’s PrettyGreen’s special sauce? It’s bravery, fuelled by purpose. It’s policies that make our people feel seen and supported. It’s a culture that reflects society. And it’s accountability that ensures we’re always moving forward.
That’s why when you work with PrettyGreen, you’re not just getting an agency, you’re getting a partner that’s brave enough to create the kind of work the world actually needs.
