2025 Market Reports Update: Forecasts Through 2034, Emerging Trends, Key Players, and Leading Regions – Stay Ahead of the Competition Today!
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How Big was the Brand Licensing Market Size in 2024?
The size of the brand licensing market has seen robust growth in the past few years. The market, which is projected to increase from $295.26 billion in 2024 to $312.79 billion in 2025, is expected to experience a compound annual growth rate (CAGR) of 5.9%.
The historic expansion is a result of factors such as escalating consumer demand, the rise in e-commerce utilization, a spike in sports licensing, a surge in worldwide franchising, and development in digital branding.
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What Is the Projected Growth of the Brand Licensing Market?
The market size for brand licensing is predicted to witness a substantial increase in the coming years, rising to an estimated value of $390.83 billion in 2029, at a compound annual growth rate (CAGR) of 5.7%. The surge during the projected period can be linked to several factors such as increasing digital content licensing, heightened requirement for brand marketing, growth in virtual branding, expansion of corporate brand extensions, and proliferation of celebrity endorsements.
Emerging trends expected to shape the forecast period encompass technological progress, licensing solutions empowered by AI, blockchain-backed brand protection, integration of NFTs into licensing, and the advent of hybrid licensing models.
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What Factors Are Fueling Brand Licensing Market Progress?
The brand licensing market is predicted to expand due to the escalating demand for consumerism. This socio-economic ideology, which promotes the repeated purchase of goods and services, is gaining traction due to heightened disposable incomes, easier access to products, and evolving lifestyle choices prompting individuals to acquire more goods and services.
Brand licensing accommodates this trend by allowing businesses to broaden their brand visibility, boost product uniqueness, solidify customer allegiance, and substantiate higher prices.
Businesses can capitalize on recognizable brand names to make their products more enticing, improve market availabilities, and stimulate customer demand, thereby promoting robust purchasing behavior.
For example, the Bureau of Labor Statistics, a governmental organization based in the U.S., reported in 2023 average annual consumer spending rose to $77,280, indicating a 5.9% rise from 2022. As such, the burgeoning demand for consumerism is fueling the expansion of the brand licensing market.
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How Are Major Companies Shaping the Future of the Brand Licensing Market?
Major companies operating in the brand licensing market are General Motors, The Walt Disney Company, Procter & Gamble, Warner Media Inc., Paramount Global, Electrolux, Major League Baseball, National Football League, The Pokémon Company International, PVH Corp., Hasbro Inc., Ferrari, Meredith Corporation, Learfield IMG College, Sanrio Co. Ltd., Authentic Brands Group, Sequential Brands Group, Iconix Brand Group, BlueStar Alliance, Universal Brand Development.
How Are Emerging Segments Shaping the Brand Licensing Market Landscape?
The brand licensing market covered in this report is segmented –
1) By Types: Apparels, Toys, Accessories, Home Decoration, Software Or Video Games, Food And Beverage, Other Types
2) By Application: Entertainment, Corporate Trademarks Or Brand, Fashion, Sports, Other Applications
3) By End-user: Retail And E-commerce, Media And Entertainment Companies, Sports Teams And Leagues, Luxury Brands, Consumer Goods Manufacturers, Automotive And Accessories
Subsegments:
1) By Apparels: Casual Wear, Sportswear, Footwear, Innerwear, Kidswear, Formal Wear
2) By Toys: Action Figures, Dolls And Plush Toys, Educational Toys, Board Games And Puzzles, Electronic Toys, Collectibles
3) By Accessories: Watches, Bags And Backpacks, Eyewear, Jewelry, Footwear Accessories, Headwear
4) By Home Decoration: Furniture, Wall Art And Posters, Bedding And Linens, Kitchenware, Lighting, Rugs And Carpets
5) By Software Or Video Game: PC And Console Games, Mobile Games, Virtual Reality (VR) And Augmented Reality (AR) Games, Educational Software, Game Merchandise, Subscription-based Gaming
6) By Food And Beverage: Packaged Foods, Beverages, Confectionery And Snacks, Dairy Products, Frozen Foods, Fast Food Chains
7) By Other Types: Automobiles, Theme Parks And Attractions, Stationery And School Supplies, Fitness And Sports Equipment, Beauty And Personal Care, Pet Products
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What Major Trends Are Expected to Enhance User Experience in the Brand Licensing Market?
Top companies in the brand licensing market are taking advantage of strategic expansion measures to improve product quality, boost the value of their brand, and engage more with consumers. Such strategic enlargement measures can help companies claim a larger market share, improve brand prestige, and stimulate revenue growth by reaching out to new consumers and markets.
For example, in February 2025, the fuel industry company based in the US, Citgo Petroleum Corporation, initiated a strategic brand licensing program to branch out into five fresh US markets including Arizona, Colorado, New Mexico, Nevada, and Utah. This program allows eligible marketers and retailers to source their gasoline using CITGO’s TriCLEAN additive system, a fuel designated TOP TIER with 50% more cleaning agents.
Other states are in the pipeline for potential expansion in the future.
Which Regions Are Poised for the Highest Growth Rate During the Forecast Period?
North America was the largest region in the brand licensing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period.
The regions covered in the brand licensing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Questions Addressed In This Report:
1.What is the revenue and growth projection for the brand licensing market?
2.What factors are driving brand licensing market growth, globally?
3.Which segment accounted for the largest brand licensing market share?
4.Who are the top companies operating in the brand licensing market?
5.Which region is projected to witness the fastest growth during the forecast period?
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