This move connects U.S. Treasury yields with native DeFi strategies. The goal is to create a hybrid tool that merges traditional financial assets with automated mechanisms powered by smart contracts.
Franklin Templeton’s involvement lends the project credibility and transparency. In 2021, the firm became the first to tokenize a regulated U.S. money market fund, opening the door to transferring traditional returns into digital markets. By including BENJI on BB Prime, users can access real-world yields without giving up the technical advantages of blockchain.
Jack Lu, CEO of BounceBit, explained that this marks the first application of tokenized Treasury bonds in an active income strategy. The platform aims to increase total value locked (TVL) and support the flow of stable capital without relying on volatile instruments or artificial incentives. The goal is to generate consistent returns while staying aligned with principles of transparency and self-custody.
This combination could attract strong interest from institutional investors. The ability to use regulated assets within decentralized protocols allows for more stable and predictable structures — something rarely seen in typical DeFi projects. By combining tokenized assets with native crypto features, BounceBit is targeting investors who prioritize safety while still seeking yield.
BENJI is currently priced at $0.02. Its market cap stands at approximately $16.5 million, with a total supply of one billion tokens. The 24-hour trading volume reached $5.91 million, with a 3.24% drop in price. Over the past week, the token declined by 10.5%, though it has shown a modest 3.3% increase over the past three months
