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Vanadi Coffee’s board has taken a bold step. On June 29, shareholders backed a plan to put up to €1 billion (about $1.17 billion) into Bitcoin. This move marks a sharp turn from its old ways. It also puts the tiny Spanish chain in the spotlight for big crypto bets.
According to a filing with BME Growth, Vanadi will make Bitcoin its main reserve asset. The company plans to stack up large amounts of BTC alongside its espresso machines.
Shareholders approved the plan with clear votes. Now Vanadi aims to match companies like Strategy, which holds over 200,000 BTC, and Metaplanet in Japan.
Based on reports, Vanadi has already bought 54 BTC, worth around €5.8 million at current rates. Its stock price shot up more than threefold in June after the news broke.
Investors seem hungry for businesses that use crypto in their cash piles. That rally shows how much appetite there is for digital assets right now.
Vanadi runs six coffee shops in and around Alicante. The chain reported a 2024 operating loss of €3.3 million, up 15.8% from the year before. Rising coffee costs and fierce competition have squeezed its margins.
Management even turned down a €50 million offer from a local consultant before talking to Alpha Blue Ocean, which had teased a €1.5 billion fund for 15 companies.
Analysts warn that Treasury-grade crypto moves demand deep know‑how. Vanadi’s leadership has little history in crypto markets or big balance‑sheet plays. Spikes and crashes in Bitcoin could hit the firm hard.
Regulators in Spain still treat digital assets with caution. Any slip‑up might lead to fines or forced asset sales.
Several companies around the globe – from Bakkt in the US to Tesla – have dipped into Bitcoin. Vanadi stands out for betting its future on a café chain’s balance sheet. A €1 billion war chest dwarfs its store network and current losses.
If Bitcoin climbs sharply, Vanadi could turn a massive profit. But if markets sour, the chain may struggle to keep its doors open.
Vanadi’s move shows how far corporate finance has shifted toward crypto. It also raises fresh questions about focus and expertise. While some investors are cheering, others are watching nervously. Either way, this tiny coffee chain has made a big name for itself in the Bitcoin world.
