Bitmain is cutting prices aggressively across multiple generations of Bitcoin mining hardware as pressure builds across the mining sector, according to recent promotional campaigns and internal price lists circulated to customers.
The discounts span both older models and newer-generation machines, signaling a broad effort to clear inventory as mining economics remain strained, according to a report by TheMinerMag.
In late December, the world’s largest ASIC manufacturer began advertising bundled deals and factory discounts that would have stood out as distressed sales earlier in the cycle.
One promotion dated Dec. 23 offered a package of four S19 XP+ Hydro units paired with an ANTRACK V2 container, implying an effective price of roughly $4 per terahash for the 19 J/TH machines.
Shipments for that batch are scheduled to begin in January 2026, suggesting Bitmain is willing to lock in low pricing well ahead of delivery.
The move followed a separate auction-style sale in November for the air-cooled S19k Pro, a 23 J/TH model. That sale opened with a starting bid of $5.5 per terahash and allowed buyers to submit their own pricing.
Final transaction values were determined after the bidding period closed, with deliveries slated for December 2025.
Discounting appears to extend well beyond limited promotions. Internal factory price lists shared with customers and reviewed by TheMinerMag show that as of Dec. 22, Bitmain was quoting prices as low as $3 per terahash for S19e XP Hydro and 3U S19 XP Hydro units, while S19 XP+ Hydro machines were listed around $4 per terahash.
Even newer hardware has not been spared. S21 Immersion miners were offered at approximately $7 per terahash, while S21+ Hydro machines were priced near $8 per terahash before the application of coupons.
The pricing update emphasized availability heading into year-end, pointing to a coordinated effort to stimulate demand.
Alongside hardware discounts, Bitmain has been pushing hosting services as part of a bundled sales strategy.
Hosting rates shared with customers indicate power costs generally ranging from 5.5 to 7 cents per kilowatt-hour across jurisdictions including the United States, Kazakhstan, Brazil, Paraguay and Ethiopia, plus an additional management fee.
The approach suggests Bitmain is leaning more heavily on integrated sales to move equipment.
The price cuts come as Bitcoin’s network hashrate hovers near record highs while the asset’s price has pulled back, keeping hashprice close to multi-year lows.
That combination has squeezed margins for miners and dampened appetite for new machines, particularly less efficient models, while intensifying competition among manufacturers and secondary-market sellers.
Meanwhile, Bitcoin’s network hashrate fell 4% in the month through Dec. 15, a development that could set the stage for stronger price performance in the months ahead, according to analysts at VanEck.
“When hash rate compression persists over longer periods, positive forward returns tend to occur more often and with greater magnitude,” the analysts wrote.
