Bitget, the leading cryptocurrency exchange and Web3 company, announced the findings of its latest survey, which delves into the preferences and limitations encountered by over 3,000 European crypto users regarding the use of digital assets for holidays. The survey highlights a strong and growing demand for crypto-powered travel experiences across the continent.
The research reveals an undeniable interest in utilizing crypto for holiday-related expenses, with a remarkable 85.32% of respondents having either already used crypto to book their trip or are actively considering it. This broad acceptance signals a significant shift in consumer behavior. The primary intended uses for crypto during holidays include daily expenses (58.86%), accommodation (58.59%), and transport (55.15%), consistent with previous Bitget Wallet research identifying travel and daily expenditures as key crypto use cases in Europe.
Users are drawn to crypto for travel for several compelling reasons. A significant majority, 51.46%, aim to avoid foreign exchange fees, while 48.64% value faster transactions. Privacy and anonymity also emerge as crucial factors for European users, particularly in Germany (44%) and Poland (51%). In Italy, 46% of respondents are motivated by an interest in new technologies. Generational analysis shows that Gen Z (71.64%) heavily prioritizes lower transaction fees, while Gen X (47.74%) places notable importance on loyalty programs and the ability to pay in remote areas (46.02%).
Despite this strong interest, barriers to widespread adoption persist. The most significant hurdle is the lack of acceptance by travel providers, cited by 58.30% of respondents. While cryptocurrency adoption in the travel industry is in its early stages, many prominent brands facilitate crypto payments indirectly through partnerships with crypto payment processors or e-commerce platforms (such as Bitrefill or Entravel), enabling bookings for major travel companies like Hotels.com or Airbnb. However, direct crypto payments are not always readily available, posing challenges for on-site daily expenses. The volatility of crypto prices remains a concern for 42% of respondents, a sentiment largely consistent across markets and generations. Regional differences include a slightly higher concern among French users for regulatory uncertainty (35%) and Eastern Europeans for security issues (38%) compared to the average.
Predictably, stablecoins (67%) were chosen as the preferred cryptocurrency for such travel-related use cases, underscoring their critical role in everyday transactions due to their stable value. Bitcoin emerged as the second most favored asset, with 45% of respondents opting for it, highlighting the importance of technologies like the Lightning Network in enhancing its transaction speed and cost-effectiveness for daily use.
Looking ahead, the outlook for crypto in travel is overwhelmingly positive among users. A remarkable 91% of respondents believe that using cryptocurrencies for booking holidays will become easier in the next few years.
Gracy Chen, CEO at Bitget, commented on the findings: “Crypto users are not just looking to hold digital assets; they actively seek practical applications, especially for something as universal as travel. The increasing demand, coupled with rapid advancements in infrastructure and payment solutions, reinforces our belief that cryptocurrencies are poised to become an integral part of everyday life. At Bitget, we are committed to building the tools and ecosystem that bridge the gap between digital assets and real-world utility, making daily activities like travelling more accessible, efficient, and secure for everyone.”
As more companies embrace crypto payments and supporting technologies continue to mature, the vision of a truly seamless crypto-powered travel experience appears increasingly within reach.
Established in 2018, Bitget is the world’s leading cryptocurrency exchange and Web3 company. Serving over 120 million users in 150+ countries and regions, the Bitget exchange is committed to helping users trade smarter with its pioneering copy trading feature and other trading solutions, while offering real-time access to Bitcoin price, Ethereum price, and other cryptocurrency prices. Bitget Wallet is a leading non-custodial crypto wallet supporting 130+ blockchains and millions of tokens. It offers multi-chain trading, staking, payments, and direct access to 20,000+ DApps, with advanced swaps and market insights built into a single platform.
Bitget is driving crypto adoption through strategic partnerships, such as its role as the Official Crypto Partner of the World’s Top Football League, LALIGA, in EASTERN, SEA and LATAM markets, as well as a global partner of Turkish National athletes Buse Tosun Çavuşoğlu (Wrestling world champion), Samet Gümüş (Boxing gold medalist) and İlkin Aydın (Volleyball national team), to inspire the global community to embrace the future of cryptocurrency.
Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. In the world of motorsports, Bitget is the exclusive cryptocurrency exchange partner of MotoGP™, one of the world’s most thrilling championships.
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