The first week of July saw a surge in corporate Bitcoin activity, with companies collectively absorbing over 8,400 BTC into their treasuries — one of the busiest weeks for institutional crypto moves this year.
Both new entrants and established firms drove the momentum, reflecting growing confidence in BTC as a reserve asset.
One of the most surprising additions came from design platform Figma, which quietly disclosed a $69.5 million BTC purchase in its public filings. Alongside it, names like Cel AI, Hyper Bit, and Opyl Limited made their first moves into Bitcoin holdings, signaling a broadening range of sectors now treating BTC as part of long-term strategy.
While some firms made direct buys, others announced intentions to follow suit. A number of companies — including those in traditional sectors like gold — outlined plans to pivot toward BTC-backed treasuries. Amber International, for example, raised $25.5 million specifically to fund future purchases, while DV8 is entering a transition phase with new ownership aiming to integrate Bitcoin into their financial model.
Meanwhile, others like Blue Star Capital and Fragbite Group are gradually building exposure, either through fundraising or reserve diversification. In total, 18 firms actively added BTC last week, while 14 more disclosed intentions to expand their allocations — including DDC Enterprise, which raised over $500 million to support its growing crypto position.
This flurry of activity suggests a shift in how companies view their balance sheets. Bitcoin is increasingly seen not just as an investment, but as a foundational component of financial strategy — a shift reinforced by policy updates and treasury frameworks that go beyond one-off buys.
As corporate adoption deepens, Bitcoin’s role within treasury management is no longer experimental — it’s becoming core.
