A BNB treasury strategy involves allocating part of a company’s balance sheet to Binance Coin, the native token of the Binance Smart Chain (now called BNB Smart Chain).
Some companies are doing this to take advantage of BNB’s speed and low-cost transactions for operational use. Others may see BNB as a bet on the broader Binance ecosystem or as a hedge against fiat currency devaluation.
However, BNB’s close connection to Binance amid the ongoing regulatory scrutiny makes this a higher-risk play compared to more neutral assets like Bitcoin.
BNB’s appeal lies in its on-chain utility. It’s used to pay fees, participate in DeFi protocols, and access token launches via Binance Launchpad. For businesses interacting with BNB Smart Chain apps or building on the network, holding BNB can be practical.
In 2025, we’ve also seen a few Nasdaq-listed and OTC companies dip their toes into BNB holdings as part of broader crypto strategies. The coin’s rising profile and its use in fee-saving and staking applications has made it attractive for small to mid-cap firms looking for a growth edge.
Some companies, like Windtree Therapeutics and CEA industries, have staked their future on the growth of BNB by pivoting their businesses to becoming BNB treasuries as a way to provide traditional shareholders exposure to the token.
Which BNB treasury company you decide to invest in, should depend largely on what their overall long-term goals are.
For example, if you’re just looking for exposure to BNB via shareholdings, you might look for a company that is solely focused on being a treasury. If you’re looking for companies investing more generally in the future of cryptocurrency and DeFi applications, then a company with a more diversified portfolio might be a better play.
When looking at companies with BNB holdings, it’s worth digging into:
It’s not just Bitcoin and Ethereum making waves anymore. In 2025, crypto adoption is broadening, and companies are looking beyond the big two. Spot ETFs are now live in several countries including Australia, and new players like Solana and BNB are appearing in treasury discussions.
BNB has benefited from the success of BNB Smart Chain, which remains one of the most active blockchain ecosystems globally. However, investor caution remains high due to Binance’s global regulatory challenges and occasional service suspensions.
For most investors, BNB treasury companies are still considered speculative plays. The companies exploring BNB holdings are often small to mid-cap, and tend to carry operational or regulatory risks that go beyond crypto price swings.
That said, if you’re bullish on the Binance ecosystem or actively use BNB Smart Chain apps, investing in these firms could offer amplified exposure. Just remember, crypto exposure doesn’t override bad company fundamentals.
Most companies holding BNB are traded on US exchanges (NASDAQ, OTCMKTS), the CSE, or other international markets. You can access them through Australian brokers offering international trading such as the following in our table:
If you’re after more direct exposure, you can also buy BNB directly on crypto exchanges. Here are some exchanges offering BNB in Australia:
