A fresh ad from SWIFT calls for collab between fintech & trad bankers, aiming to make finance faster for everyone.
The love child of SWIFT & Ripple’s XRP is yet to see the light of day – the 50-year old financial conglomerate continues to meticulously test the XRP Ledger on their rails. As the testing goes into 2026 with the first results coming in January, SWIFT launched an ad campaign with a video explaining the behemoth’s mission to make cross-border payments instant.
ISO 20022 Roll-Out Gives XRP Advantage
In the 1 minute 20 second video, SWIFT explores how new forms of value can make finance immediate for everyone – clearly hinting at blockchain technology. Despite not mentioning the sector specifically, a SWIFT statement from a few days ago explicitly stated regulatory-compliant chains are urged to collaborate with SWIFT on “making finance arrive faster for everyone”.
The foundation declared what they value hasn’t changed: a mutual ground & mutual trust, beyond infrastructure. Built by many & held by all, SWIFT explores XRP among other ISO 20022 compliant chains. The upgraded global messaging standard kicked in in November, 2025 and 90% of traditional banks are forecasted to adopt ISO 20022 by the beginning of 2026.
Why XRP Could Be SWIFT’s Top Choice
This puts natively-compliant chains like Ripple’s XRP Ledger & Stellar Lumens (XLM) at the pedestal of potential adoption, as well as Hedera Hashgraph (HBAR). Out of the three, Ripple’s XRP stands out in SWIFT’s race due to constantly-high trading volumes, counting up billions on a daily basis. For HBAR, the strongest point is the capability to serve 10K transfers per second.
SWIFT aims to accelerate innovation by making most transfers from buyers to merchants instant. XRP Ledger’s capability answers SWIFT’s needs, settling transactions in seconds. While XRP coin is volatile, the alternative is Ripple’s RLUSD stablecoin, which already has garnered a $1.5 billion market cap due to towering institutional adoption rates since September.
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