As the cocktail boom surges on, gin is slowly catching up and perhaps taking the lead. While gin’s popularity remained stagnant throughout recent years, the juniper spirit is beginning to hit its stride. Consumption of gin is expected to rise by over 4.4% by next year, according to market analysis by IWSR. In London, the world’s leading exporter of gin, there are now over 300 gin distilleries, more than double the amount just five years prior, increasing the amount of gin consumed from six million nine-liter cases in 2018 to an estimated ten million cases by 2023.
Gin is the quintessential spirit of the classic cocktail and has lent itself to modern revelations. Of all the hundreds of gins contributing to this surge, Beefeater London Dry Gin is the bottle that has set, sustained, and continues to push its foundation. Here is everything you need to know about the original London gin.
