The tokenized asset market has reached $24.2 billion, up 300% from last year
Bed Bath & Beyond announced plans to acquire Tokens.com as part of its expansion into tokenized real-world assets. The deal represents a major shift for the retailer following its 2023 bankruptcy.
Bed Bath & Beyond Inc., BBBY
The acquisition will create infrastructure for a platform focused on real estate finance and tokenized securities. The system will blend traditional financial products with blockchain technology.
BBBY stock rose approximately 5-6% following the announcement. Shares recently traded around $6.22, up about 6.68% over the past month.
The platform will aggregate traditional and tokenized assets into one interface. Users will view ownership details, estimated values, and available liquidity options.
CEO Marcus Lemonis called the move part of a strategy to provide “responsible, compliant liquidity pathways for homeowners and real-world asset holders.”
Capital markets operations including tokenization, custody, and trading will run on tZERO infrastructure. Mortgage and home-equity products will come through partnerships with Figure Technologies.
Borrowers using the platform can receive funds in cash or cryptocurrencies like stablecoins. The system will support issuer-led tokenization and asset-backed lending.
Bed Bath & Beyond already owns stakes in blockchain companies tZERO and GrainChain. Tokens.com will operate as a wholly owned subsidiary alongside these investments.
Figure Technologies CEO Michael Tannenbaum said the partnership “can help unlock the trillions of U.S. home equity and crypto assets, bringing consumers liquidity and spending power.”
The company expects the platform to go live by mid-2026. This timeline depends on meeting closing conditions.
Bed Bath & Beyond filed for Chapter 11 bankruptcy in April 2023 after years of declining sales. The company liquidated its physical retail locations during the process.
Overstock purchased the Bed Bath & Beyond brand and intellectual property in the bankruptcy auction. Overstock then rebranded as Beyond Inc. and relaunched Bed Bath & Beyond as an online business.
Under Lemonis’s leadership, the company now positions itself as the “everything home company.” Blockchain services form a core part of this new strategic direction.
The tokenized real-world asset market has grown to approximately $24.2 billion in distributed value. This marks an increase from $6.1 billion in February 2025, representing nearly 300% growth year-over-year.
Other companies have also entered the tokenization space. Telegram enabled access to 60 tokenized US stocks through partnerships with Backed and Kraken in October.
Former biotech company ETHZilla repositioned itself as an Ethereum treasury company. It acquired stakes in Karus and Zippy to tokenize auto-loan portfolios and manufactured-home loans.
Figure Technologies completed its IPO last year, raising nearly $8 million. The blockchain lending firm achieved a valuation exceeding $5 billion.
Financial terms of the Tokens.com acquisition were not disclosed by Bed Bath & Beyond.
