Led by the National Film and Television School (NFTS), 150 media professionals will be invited to develop their YouTube skills with a series of workshops and events
The BBC has officially confirmed it has entered into a strategic partnership with YouTube to create and distribute content for the video platform.
According to the BBC, the partnership is part of the broadcaster’s aim to ensure its content is accessible to all audiences.
Initial reports had suggested content would premiere on YouTube before iPlayer or Sounds. However, the BBC said new programming will launch on the relevant platforms at the same time.
The deal also includes the launch of a new BBC and YouTube creator skills and training programme to upskill and partner with creators and established TV producers at the BBC’s hubs across the UK.
According to the broadcaster, the partnership will see the BBC and YouTube support the UK government’s Creative Industries Sector Plan by investing in the next generation of creators across the UK, upskilling and partnering with creators and established TV producers who want to create and commission digital-first content.
Led by the National Film and Television School (NFTS), 150 media professionals will be invited to develop their YouTube skills with a series of workshops and events.
Speaking about the partnership, Tim Davie, BBC director-general said: “It’s essential that everyone gets value from the BBC, and this groundbreaking partnership will help us connect with audiences in new ways. We’re building from a strong start and this takes us to the next level, with bold homegrown content in formats audiences want on YouTube and an unprecedented training programme to upskill the next generation of YouTube creators from across the UK. Importantly, this partnership also allows new audiences different routes into BBC services like BBC iPlayer and Sounds.”
Pedro Pina, VP EMEA YouTube, added: “We are delighted to partner with the BBC to redefine the boundaries of digital storytelling. This partnership translates the BBC’s world-class content for a digital-first audience, ensuring its cultural impact reaches a younger, more global audience. Beyond the content, our first-of-its-kind training programme represents a deep investment in the UK’s creative pipeline designed to empower the next generation of British talent to lead the global creator economy. In doing so, we are not just telling the stories of today; we are building the stage for the storytellers of tomorrow.”
