According to Mundo Deportivo, FC Barcelona are looking to renegotiate their current sponsorship deal with Spotify, which runs until June 2026.
The club believes that the value of their shirt and global brand presence has significantly increased since the deal was signed in 2022, and they now want improved financial terms moving forward.
Spotify currently pays around €65 million per season for the men’s and women’s first-team shirt sponsorship, with bonuses bringing the total close to €70 million annually.
In addition to this, the Swedish company pays €5 million per year for Camp Nou naming rights during the ongoing renovation phase (2022-2026).
From 2026 to 2034, this figure is set to rise to €20 million per year once the new stadium is fully operational.
Under the current contract, Spotify holds the right to extend the shirt and training kit sponsorship deal until 2030, simply by increasing the yearly payment to €70 million.
Barcelona want to renegotiate their contract with Spotify. (Photo by Angel Martinez/Getty Images)
Moreover, the company aims to secure a similar clause to extend again until 2034 with another €10 million increase, which would bring the total to €80 million per season.
However, Barcelona are not on board with this plan. Club executives, guided by recent market analysis, are confident that the Barça shirt in 2025 is already worth far more, reportedly close to €120 million per year.
Shirt sales are breaking records, and the club’s global media presence, especially on social media, has grown massively.
Barça’s stance is that the team in 2025 is not the same as in 2022, and the commercial value of the jersey has skyrocketed.
The club wants any new deal starting in July 2026 to reflect that growth. If Spotify are not ready to meet those demands, Barcelona are open to exploring other sponsorship opportunities.
The young and dynamic squad, with strong links to the music world and previous involvement in Spotify campaigns, gives Barça another edge in negotiations, making the club even more attractive to global brands.
