For years, crypto founders have asked the same question: “Are press releases still worth the spend?”Once the default PR weapon, the press release has evolved into a niche tool — one that only delivers results when used strategically and measured correctly.
In 2025, value isn’t in distribution volume but in data-backed visibility. Reach alone means nothing without engagement, sentiment, and search impact. The era of “spray and pray” is over — what matters now is understanding where your message travels, how it converts, and what credibility it builds over time. For a broader perspective on this shift, see our main article on why crypto press releases still drive real results.
Open rates, impressions, and headline counts once dominated reporting decks — but …
