APO Group, the premier pan-African communications and news distribution firm, has been appointed as the official public relations agency for Emirates across Africa, effective immediately.
Through this partnership, APO Group will offer Emirates strategic communication guidance, integrated PR services, and stakeholder engagement across several key markets, including South Africa, Kenya, Tunisia, Uganda, Senegal, Ivory Coast, Congo, Guinea, Tanzania, and Egypt. The collaboration aims to strengthen Emirates’ brand presence in the region by delivering unified and data-driven communications that advance both its commercial and branding goals.
With APO Group’s extensive network and experience across the continent, Emirates seeks to enhance its engagement with African audiences, media, and industry stakeholders. This new partnership highlights Emirates’ long-term investment in Africa and its dedication to maintaining a robust, adaptive communications strategy. It also reinforces APO Group’s vision of shaping the future of African communication and serving as a powerful platform for the continent’s diverse voices.
APO Group is a pan-African communications and public relations consultancy, founded in 2007. They operate with multilingual offices across the continent — 13 as of recent reports — and reach all 54 African countries and beyond. APO Group is the largest and most connected PR/communications outfits on the African continent, with hundreds of thousands of media contacts, presence in all African countries, and tools for high scale media-reach and analytics.
One of their major strengths is a vast network of media contacts: over 450,000 journalists and media outlets connected to APO Group for PR distribution and outreach. Their press release distribution is extensive. For example, in 2021 they delivered more than 32.5 million emails carrying client press releases to journalists in Africa (or interested in African affairs). Also strong is their footprint in published clippings and online engagements; they reported over 1.3 million unique webpages carrying their clients’ press releases in 2021.
APO Group serves both private and public sector clients (companies, NGOs, governments) and is known for their integrated services: press release distribution, strategic communications, digital marketing, crisis and reputation management, content creation, media monitoring and analytics. Their technology and analytics platforms offer real-time reporting, social and media reach metrics, multilingual distribution (English, French, Arabic, Portuguese), and even WhatsApp and Telegram channel distributions.
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