Insider activity is ramping up across crypto projects linked to the Trump family, with wallets unloading tens of millions of dollars in tokens.
According to data from Lookonchain, the team behind the Melania Trump-themed meme coin $MELANIA has sold around 82.18 million tokens over the past four months. The sales, spread across 44 wallets, represent roughly 8.22% of the total supply and were swapped for 244,934 SOL, valued at approximately $35.76 million at the time.
Most of the $MELANIA token sales were carried out through liquidity manipulation—adding and removing liquidity from pools—a tactic commonly used to avoid slippage and reduce market impact by sidestepping direct sell pressure.
In a separate move, the team behind the official Trump-themed meme coin, $TRUMP, recently pulled $4.4 million in USDC and 347,438 $TRUMP tokens (worth around $3.12 million) from liquidity pools. The USDC was then bridged to Ethereum, and the tokens were sent to a new wallet. This pattern of withdrawing liquidity and moving assets is a typical on-chain behavior observed ahead of insider sell-offs—suggesting a potential dump may be imminent.
While no direct connections between the wallets have been confirmed, the timing and similar strategies indicate a broader, possibly coordinated, wave of sell-offs across Trump-linked crypto projects.
Are the Trumps Quietly Unwinding Their Crypto Empire?
Earlier this week, a Forbes report revealed that the Trump family had quietly reduced its stake in World Liberty Financial (WLFI) from 60% to 40%, with the transactions executed discreetly over a two-week period.
The sell-off was handled by DT Marks DEFI LLC, a holding company controlled by Donald Trump and his sons. This marks the third reduction in ownership in just six months, with the family’s stake dropping from 75% in December to 60% in January, and now to 40%.
No official statements have been made about the reason behind the divestments, but the ongoing pattern suggests a calculated effort to scale back exposure while keeping public interest in the projects alive.
Meanwhile, major holders of the official $TRUMP meme coin are also reducing their positions. One large investor recently sold around 375,000 $TRUMP tokens, worth approximately $4.9 million.
At the time of writing, $TRUMP is trading at $8.90, down nearly 30% over the past month, while $MELANIA has fallen almost 50%, currently priced at $0.91.
