In 2024, Angus’s tourism sector made a significant contribution to the local economy, generating an impressive £326 million. This amount shows a 6.7% increase in tourism revenue from the year before, highlighting the area’s growing attraction as a top destination for both domestic and international travellers. With its rich cultural heritage, beautiful landscapes, and many outdoor activities, Angus is quickly becoming one of Scotland’s main tourism spots. This growth in tourism spending benefits local businesses and supports thousands of jobs throughout the region.
Tourism in Angus reached impressive milestones in 2024, with over 1.3 million visitors, marking an 8.3% increase from the previous year. This surge in visitor numbers reflects a broader trend of growth in Scotland’s tourism sector, with Angus emerging as a key player. The rise in visitor numbers has brought substantial financial benefits, directly contributing to the local economy.
Of the 1.3 million visitors to Angus, 807,000 were day-trippers, an increase of 13.3% compared to 2023 and 30.2% above the pre-pandemic levels of 2019. This demonstrates the rising popularity of Angus as a day-trip destination for travellers from nearby cities like Dundee, Edinburgh, and Glasgow. The remaining visitors included those staying for extended periods, with many drawn to the area’s scenic landscapes and outdoor offerings, such as hiking, cycling, and coastal exploration.
The tourism sector now supports 4,029 full-time equivalent jobs in Angus, up 8.2% from 2023. This growth in employment highlights how vital tourism has become to the region’s overall economic health. It is clear that the sector is not only thriving but also evolving, with more opportunities being created for local residents and newcomers alike.
One of the key drivers of the tourism sector’s growth has been the increase in spending on accommodation. Non-serviced accommodation, including self-catering units, holiday parks, and short-term rental properties, generated over £148 million in revenue for the region. This category of accommodation has seen the most growth, as many visitors opt for flexible, home-like lodging experiences instead of traditional hotels.
Self-catering options are particularly appealing to families and groups, offering greater flexibility and often better value for money compared to conventional hotel stays. In addition, the rising popularity of short-term rental platforms such as Airbnb has played a significant role in this surge in accommodation spending.
The growing demand for non-serviced accommodation has led to an increase in investment in these types of properties across the region. New developments are underway, catering to a wide range of visitors, from budget travellers to those seeking luxury retreats. This trend shows no signs of slowing down, with the accommodation sector expected to remain a major contributor to the region’s tourism economy in the years to come.
Angus offers a wide variety of attractions that appeal to a broad spectrum of tourists. From its rich historical sites to its picturesque natural landscapes, the region has much to offer. One of the most iconic attractions in Angus is Glamis Castle, the childhood home of the Queen Mother and the setting for Shakespeare’s Macbeth. This historic castle attracts thousands of visitors every year, who come to explore its beautiful grounds, learn about its fascinating history, and enjoy its seasonal events and festivals.
In addition to its historical attractions, Angus is home to a diverse range of outdoor experiences. The region boasts an extensive network of walking and cycling trails, many of which offer stunning views of the Angus countryside, including the famous Angus Glens. The area’s coastal beauty is another draw, with its rugged cliffs, sandy beaches, and charming fishing villages. Visitors flock to the coastline for leisurely walks, boat trips, and wildlife watching, particularly birdwatching, as the region is home to a variety of seabirds and marine life.
Angus also offers a variety of cultural experiences, from local festivals and arts events to the chance to sample traditional Scottish cuisine. The area’s numerous distilleries and breweries provide ample opportunities for visitors to taste locally produced whisky and craft beer, further enhancing the region’s appeal as a destination for food and drink lovers.
Sustainability has become an increasingly important focus for the tourism sector in Angus. Efforts to promote sustainable tourism have been integral to the region’s continued success. Local authorities and businesses have worked together to develop initiatives aimed at reducing the environmental impact of tourism while encouraging responsible travel practices.
One such initiative is “The Angus Tour”, which encourages visitors to explore the region responsibly by using public transportation or eco-friendly travel options, such as bicycles and electric vehicles. This initiative helps reduce carbon emissions while promoting a more sustainable form of tourism that benefits both the environment and local communities. In addition, local businesses have been incentivized to adopt sustainable practices, such as using locally sourced products, reducing waste, and promoting eco-friendly tourism experiences.
The focus on sustainable tourism also extends to the preservation of Angus’s natural beauty and heritage. Conservation efforts are underway to protect the region’s unique wildlife and habitats, ensuring that future generations of visitors can enjoy the same experiences as those who visit today. Through these initiatives, Angus aims to strike a balance between economic growth and environmental stewardship, creating a tourism industry that is both profitable and sustainable in the long term.
The success of the tourism sector in Angus shows the area’s natural beauty, rich history, and variety of experiences. Its growing appeal to both local and international visitors has helped Angus become one of Scotland’s main tourist spots. The £326 million boost to the local economy in 2024 highlights the region’s charm and the teamwork of local businesses, authorities, and tourism organisations.
As Angus develops further as a tourism destination, the region’s economy looks promising. With ongoing investments in infrastructure, marketing, and sustainable tourism practices, Angus is ready to continue its growth and play a bigger role in Scotland’s tourism industry.
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