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BlockBeats reported that Alibaba founder Jack Ma indirectly held about 11.15% of Yunfeng Financial through Yunfeng Fund. Yunfeng Financial has accumulated 10,000 ETH in the open market at a total investment cost of approximately $44 million. The purchased ETH has been categorized as part of the Group’s “investment assets”.
This is not the first time a Chinese enterprise has publicly purchased crypto. As early as 2021, Hong Kong-listed tech company Meitu made its first move into digital assets through a subsidiary, acquiring 15,000 ETH (around $22.1 million) and 379 BTC (nearly $17.9 million). Subsequently, the company liquidated its holdings between late 2024 and early 2025, successfully doubling its net profit. Now, another heavyweight figure in China’s tech sector is indirectly adding crypto assets to corporate reserves, highlighting mainstream capital’s shifting stance on digital assets as part of modern asset allocation.
At the same time, Ethereum’s market performance has been particularly strong. According to CoinMarketCap, as of early September 2025, ETH had surged25% from its mid-year low, peaking at $4,956. It has since pulled back to around $4,430, with a market cap of $533.2 billion. Multiple institutions predict further upside of ETH this year, driven by ETF inflows, rising institutional holdings, and favorable regulatory changes.
Meanwhile, despite Bitcoin’s weaker short-term momentum, significant capital is rotating from BTC into ETH, fueling an “institutional bull market” for Ethereum. Investors are increasingly anticipating that ETH’s strength will eventually spark a broader rally across altcoins.
As a world-leading one-stop crypto trading platform, HTX has long been committed to building a diverse suite of yield products. HTX Earn offers users products that combine the dual advantages of “flexible deposits and withdrawals + returns far above traditional products”, spanning Simple Earn products for stablecoin deposits and mainstream crypto assets, as well as advanced structured products. Meanwhile, HTX Earn regularly launches APY boost campaigns, including for ETH, offering users even higher annualized returns. For everyday investors, HTX Earn has become the go-to platform for crypto savings and asset growth.
Right now, HTX is celebrating its 12th Anniversary with the “HTX Earn Bonanza”. All users who subscribe to designated mainstream cryptos can receive airdropped APY booster coupons of up to12% and enjoy APYs of up to 6% on ETH. Additionally, HTX provides ETH holders with steady yield opportunities, including Simple Earn, structured products, and ETH staking (such as ETH 2.0), all with low entry thresholds and flexible redemption. In this way, ETH holders can stake and earn annualized returns. This suits both long-term ETH holders and short-term participants looking to balance yield and liquidity.
At the same time, HTX Earn is rolling out APY boosts for a range of flexible stablecoin products, with returns reaching 10-20%, well above traditional bank deposits or U.S. Treasury yields. Cryptos such as USDT, USDC, USD1, and USDD are all included. Specifically, new users on the platform can also unlock an exclusive limited-time offer of 100% APY.
As HTX marks its 12th anniversary, the fast-growing platform is committed to rewarding users worldwide with increasingly competitive products. The yield subsidies through HTX Earn are backed by the platform’s strategic investment and the Group’s resources, aiming to continuously enhancing user experience and boosting trading activity. HTX has now published its Merkle Tree Proof of Reserves (PoR) for 35 consecutive months, consistently disclosing its reserve data and leading the industry in fund transparency. Backed by solid profitability and robust security, HTX has both the capacity and confidence to sustain these subsidies.
From Jack Ma’s indirect ETH purchase through Yunfeng Financial to Ethereum’s strong market performance, the following trends can be observed:
● Institutional Attitudes Are Shifting: Prominent figures and enterprises are allocating part of their reserves into ETH, underscoring its strategic role in diversified asset portfolios.
● Prices Conditions Are Favorable Recently: ETH has surged significantly, and many institutions expect further growth.
From Jack Ma to retail investors, Ethereum is evolving from institutional experimentation to a mainstream component of wealth allocation. HTX Earn offers users diversified crypto investment portfolios with low entry barriers, flexible participation, and attractive yields, allowing small and medium investors to benefit from the appreciation of digital assets. By keeping up with HTX’s latest updates, users can invest in crypto assets more rationally.
Founded in 2013, HTX (formerly Huobi) has evolved from a virtual asset exchange into a comprehensive ecosystem of blockchain businesses that span digital asset trading, financial derivatives, research, investments, incubation, and other businesses.
As a world-leading gateway to Web3, HTX harbors global capabilities that enable it to provide users with safe and reliable services. Adhering to the growth strategy of “Global Expansion, Thriving Ecosystem, Wealth Effect, Security & Compliance,” HTX is dedicated to providing quality services and values to virtual asset enthusiasts worldwide.
