Her appointment follows Pimloc’s recent $5 million investment round led by Amadeus Capital Partners.
“Across industries, organisations are realising that the same visual data once used purely for security can now drive critical business intelligence, but only if handled with care,” says Simon Randall, CEO at Pimloc.
“Richdale brings the rare combination of technical depth, policy expertise, and strategic vision needed to help us lead this shift. As we continue to scale, her leadership will be instrumental in shaping how we deliver privacy secure AI that transforms video into a trusted engine for insight, decision-making, and societal value.”
Richdale currently serves as a Venture Partner at Amadeus Capital Partners and as an Executive Fellow at the World Economic Forum, where she advises global boards and policymakers on the transformation of industry through AI and quantum computing. She is an advisor to SandboxAQ, the AI and quantum spinoff from Alphabet, and also sits on the board of Assura, a Swiss health insurer.
Her previous leadership roles include senior positions at Libra/Diem (Meta’s blockchain payments initiative), IDQuantique, and L1 Identity Solutions (now IDEMIA).
“The responsible use of AI is one of the most critical business and governance challenges of our time,” says Richdale. “Across sectors, organisations are sitting on vast amounts of visual data that could drive operational insights, but only if used in ways that respect privacy and regulatory limits.”
“Pimloc’s Secure Redact platform enables exactly that: video intelligence that is privacy first by design, delivering real-time value without compromising on ethics, trust, or compliance. I’m excited to join at this pivotal moment to help steer Pimloc’s growth across industries where privacy, insight, and trust are non-negotiable.”
Deadline for submissions is Friday, 5th December. It’s free to enter and you can do so across multiple categories.
As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers’ businesses.
With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.
Our winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work – resulting in more efficiency and innovation in all areas.
Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January.
Read more on Retail Technology Innovation Hub
