RALEIGH, N.C. – Advance Auto Parts, Inc. (NYSE:AAP) announced the introduction of ARGOS, a new private-label oil and fluids brand that will be available exclusively at all Advance and Carquest locations in the United States by early 2026. This strategic move comes as the company, currently trading at $40.44, is considered slightly undervalued according to InvestingPro Fair Value estimates, despite facing profitability challenges in the last twelve months.
The company will begin rolling out the ARGOS product line in February with synthetic blend and full synthetic heavy-duty motor oil, followed by passenger car motor oil in early March. The complete portfolio, including automatic transmission fluid, bulk fluids, gear oil, small engine oil and performance chemicals, is expected to be available by May.
According to Bruce Starnes, executive vice president and chief merchant at Advance Auto Parts, the new brand was developed based on customer feedback emphasizing the need for affordable, reliable and strong automotive products.
The launch comes as the average age of vehicles on U.S. roads has reached nearly 13 years, creating increased demand for maintenance products that balance quality with affordability. The company stated that ARGOS will offer engine protection and performance comparable to national brands at a lower price point. This initiative could help address Advance Auto Parts’ recent 5.36% revenue decline and negative free cash flow situation, as identified by InvestingPro, which offers 10+ additional insights on AAP’s financial health.
Advance Auto Parts indicated that the development process for ARGOS included extensive customer surveys, market analysis and field testing with both do-it-yourself enthusiasts and professional customers.
As of October 2025, Advance Auto Parts operated 4,297 stores primarily in the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The company also served 814 independently owned Carquest branded stores.
This information is based on a press release statement from Advance Auto Parts.
In other recent news, Advance Auto Parts has faced a mixed reception from analysts following its latest earnings report. BMO Capital has raised its price target for the company to $55.00, citing benefits from tariff price inflation that are expected to continue into the fourth quarter of 2025. Conversely, DA Davidson has lowered its price target to $55.00 from $63.00, maintaining a Neutral rating despite acknowledging a strong earnings report. BofA Securities has reiterated its Underperform rating, pointing to a 9.1% year-over-year sales decline as observed through Bloomberg Second Measure data. Meanwhile, J Capital Research has highlighted ongoing challenges for the company, despite its restructuring efforts that included raising cash and extending debt maturities. In leadership changes, Advance Auto Parts has appointed Ronald Gilbert as the new senior vice president of supply chain, succeeding Stephen Szilagyi. Gilbert brings over 20 years of experience in supply chain logistics, having previously held senior roles at Saks Global and other companies. These developments reflect the company’s ongoing efforts to navigate market challenges and improve its operational strategies.
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