Advance Auto Parts, Inc. announced the launch of ARGOS, its new owned oil and fluids brand designed to meet growing consumer demand for high-quality, affordable auto care products. In developing ARGOS, Advance conducted extensive customer surveys, market analysis and field testing with both do-it-yourself enthusiasts and professional customers. Both groups said that they need a product that is affordable, reliable and strong.
Their feedback played a role in shaping the final product lineup, reinforcing Advance’s commitment to listening to its customers. The average age of vehicles on U.S. roads has reached an all-time high of just under 13 years, creating increased demand for maintenance and repair products that are both reliable and affordable. ARGOS meets those needs by offering engine protection and performance comparable to national brands, but at a price that provides meaningful savings for both DIYers and professional customers.
ARGOS will be available exclusively in all Advance and Carquest locations in the U.S. and online, starting with synthetic blend and full synthetic heavy-duty motor oil in mid-February, followed by passenger car motor oil in a variety of blends in early March. A full portfolio will become available by May, including automatic transmission fluid, bulk fluids, gear oil, small engine oil and performance chemicals.
