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Reading: Absa Bank Uganda leaning on digital payments growth to ramp up profit margins – CNBC Africa
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Market Analysis

Absa Bank Uganda leaning on digital payments growth to ramp up profit margins – CNBC Africa

Last updated: December 2, 2025 9:35 pm
Published: 5 months ago
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In Uganda’s rapidly transforming economy, the adoption of digital payment mechanisms has seen a substantial rise, reflecting a broader digital financial revolution. Absa Bank Uganda is at the forefront of this transformation, leveraging digital payments to enhance its profit margins and solidify market leadership. During a recent interview, David Luyima, responsible for card payments at Absa Bank Uganda, provided insights into the burgeoning trends in the digital payment landscape within the country.

According to Luyima, the number of active mobile banking users increased by 6.5% to approximately 2.1 million as of June 2025. This growth is mirrored in the surge of mobile banking transactions, which have skyrocketed by nearly 39.4%. The financial values involved have reached an astounding 15.5 trillion Ugandan shillings. These numbers underscore a significant appetite for digital adoption in Uganda’s banking sector.

Absa Bank is capitalizing on this trend, positioning itself as a leader in the digital payments space. Luyima highlights that the bank commands approximately 70% of the credit card issuance within Uganda, managing 92% of the payment volumes generated from credit cards nationwide. In anticipation of future growth, the bank is focusing on expanding e-commerce and contactless payment options.

To maintain its competitive edge, Absa Bank Uganda is implementing multi-channel digital payment solutions, innovative card offerings, and strategic partnerships with fintech companies. These initiatives are designed to capture and cater to the evolving needs of the modern consumer, who increasingly values convenience and speed in financial transactions.

The push towards a cashless economy is also evident in the policies of the Central Bank of Uganda. However, Luyima acknowledges the associated risks, particularly in the realms of cybersecurity and consumer protection. As digital services expand, so too do threats such as cyber fraud, phishing, SIM swaps, and identity theft, alongside challenges in data privacy.

Absa Bank is proactively addressing these concerns through comprehensive customer education initiatives and the implementation of multi-factor authentication security measures. These multilayered defenses aim to safeguard consumer information against unauthorized access and misuse. Furthermore, the bank recognizes the necessity of bridging the gap in digital literacy among its customers, continually educating them to fully benefit from the digital services offered.

Looking ahead, Luyima is optimistic about the impact of digital payments on Absa Bank Uganda’s financial performance. He expects a growing contribution to the bank’s bottom line as customer adoption of digital channels increases. This optimism is grounded in thorough market analysis and a commitment to listening to customer feedback to tailor services accordingly.

In conclusion, while the digital transformation journey presents its share of challenges, the opportunities it brings are enormous. For Absa Bank Uganda, embracing this wave of digital advancement is not just about staying relevant in a competitive landscape — it’s about leading it. As they continue to innovate and secure their digital platforms, they promise to deliver enhanced value and convenience to their customers.

Read more on CNBC Africa

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