Trump Media’s business is broadening in scope, but its financials remain underwhelming.
One way companies can try and drum up interest in their businesses is by getting involved with cryptocurrencies, especially given how hot Bitcoin (CRYPTO: BTC) has been this year. Holding Bitcoin or simply being bullish on the digital asset can attract growth investors who think alike.
Trump Media and Technology Group (NASDAQ: DJT) is a great example of a company that looks to be trying to benefit from crypto’s growing popularity. This month it made multiple announcements related to launching exchange-traded funds (ETFs) that will invest in popular digital currencies. And that’s on top of earlier plans to stockpile Bitcoin.
What does this all mean for investors, and can this make Trump Media a more attractive buy, as it potentially benefits from Bitcoin’s rising value? Or will it simply add more risk and volatility?
On June 5, Trump Media announced a filing with the Securities and Exchange Commission (SEC) to launch an ETF that will hold Bitcoin. Called the Truth Social Bitcoin ETF, it is currently pending approval, with the expectation that it will launch sometime this year. And on Monday, it announced plans for a new fund which will invest in both Bitcoin and Ethereum. It will be called the Truth Social Bitcoin & Ethereum ETF.
This comes after the company announced just last month its intent to raise $2.4 billion as part of a plan to become one of the largest corporate holders of Bitcoin. Holding Bitcoin and crypto as a whole appears to be part of a broader long-term strategy for Trump Media, potentially both as a way to grow and diversify its operations and also to attract a wider range of investors.
The launch of multiple crypto-focused ETFs could generate a lot of interest in Trump Media stock, possibly making it more of a compelling option for crypto investors. However, with multiple crypto ETFs to choose from, it’s questionable how much interest the funds may attract from investors, and a lot will depend on how competitive the fees are.
Unfortunately, this isn’t likely going to result in a huge improvement in the company’s financials. High fees would be necessary to generate strong margins, and that would likely end up dissuading investors in the process. The biggest problem for Trump Media is that while it has been expanding into different areas, including streaming and financial services, this remains a highly unprofitable, cash-burning business. In the trailing 12 months, Trump Media incurred losses totaling $105 million on revenue of just $3.7 million.
