Jacaranda FM, one of South Africa’s leading radio stations, is home to some of the country’s most recognisable and trusted voices. Ahead of World Radio Day on 13 February, the station’s on-air personalities are sharing real-world advice for young people hoping to break into broadcasting. Whether your dream is to be on-air, online, or behind the scenes, these tips come straight from the pros who’ve built lasting careers in one of the country’s most competitive media spaces.
As host of Breakfast With Martin Bester, Martin is proof that momentum beats perfection. His advice? Stop waiting for the “perfect opportunity” and start wherever you can. “Whether it’s school radio, community radio, or even social media, just get going,” he says. “It doesn’t matter how big your audience is. What matters is building confidence and sharpening your skills.” He also encourages young talent to embrace digital platforms like TikTok, Instagram, or podcasts. “Don’t wait for a big break. Create your own.”
Award-winning broadcaster and podcaster Elana emphasizes purpose and persistence. “Know what you want to say and stick to it,” she explains. Her podcast focuses on parenting, a subject close to her heart, while her radio show aims to uplift listeners. “Consistency separates those who succeed from those who don’t. We put in two years of unpaid work before my podcast really took off.” For Elana, determination, passion, and a clear message are key ingredients for success.
Legendary broadcaster Alex Jay believes knowledge is your superpower. “Read, read, read. The more you know, the more you can connect with your audience,” he advises. Alex also encourages trying different platforms: “Campus and community radio stations are perfect training grounds for your career.” His message is clear — curiosity and preparation make you stand out in broadcasting.
Rozanne, co-host of The Drive with Rob & Roz, reminds young broadcasters that radio is more than just talking on-air. “There are endless opportunities behind the scenes too,” she says. Her advice: keep learning, seek mentorship, and gain exposure wherever possible. Community and campus stations are great starting points, and mentors can help you navigate the industry and grow faster.
Rob Forbes believes individuality is your secret weapon. “Your audience wants the real you, not a copy of someone else,” he says. Danny Painter echoes this, stressing that emotional connection is radio’s true currency. “Start where you are. Show up consistently. Learn how to tell a story, listen, and connect. If you make someone feel something, you’ll never be forgotten.”
Whether it’s a podcast from your phone or a late-night campus show, every successful broadcaster starts somewhere. These tips from Jacaranda FM’s voices are more than advice — they’re a blueprint for building a sustainable career in broadcasting. Passion, persistence, and staying true to your voice will always be in style.
