21Shares and new personalised wealth management platform, Stratiphy, have partnered to unlock regulated access to cryptocurrencies and digital assets for UK investors once the FCA changes have been introduced to UK investors.
Through this partnership, Stratiphy users will be able to invest directly into crypto Exchange Traded Notes (ETNs) and include crypto assets within their current investment strategies on the app, alongside fiat investments, enabling greater personalisation and control over their portfolios.
The firm writes that by embracing crypto as an asset class, investors can diversify their portfolio and seek out new opportunities.
“With the FCA opening up the increasingly popular cryptocurrency market to retail investors, Stratiphy’s users will be able to access what has traditionally been a highly lucrative asset class. For example, the value of bitcoin has increased 88 per cent over the last 12 months whilst Ethereum has risen 73 per cent during the same period.
“The Crypto Exchange Traded Products space continues to accelerate, with EUR26 billion traded on European exchanges in 2024, an increase of more than 300 per cent compared to the previous year. Indeed, recent research conducted by Aviva Insurance also revealed that a quarter (27 per cent) of UK adults would consider investing in cryptocurrency as part of their retirement planning as digital offerings continue to attract investors.”
Stratiphy writes that it exists to empower investors to take control of their investments and enables them to meet their individual goals and risk appetite with access to personalised and AI-powered investment strategies.
21Shares currently offers the largest suite of physically backed crypto ETPs globally, with over 50 products listed across Europe and more than USD11 billion in assets under management.
Daniel Gold, CEO and Founder of Stratiphy, says: “Investor demand for digital assets continues to soar as people increasingly look to diversify their portfolios and search for better long-term returns.
“Becoming 21Shares’ first UK partner ensures that we’re able to offer investors access to this asset class as soon as the FCA gives its approval for crypto ETNs. This is another key step in providing everyday investors with the tools needed to access the same institutional-grade investment options offered to professionals.
“Investors across Europe have been enjoying access to crypto within a regulated framework for years now, and the UK is finally catching-up. The crypto market presents many exciting investment opportunities, and 21Shares is the ideal partner as we share a common vision to open up the best opportunities to everyday investors.”
Russell Barlow, CEO of 21Shares, adds: “With Stratiphy’s AI powered backtesting a key feature in their wealth management offering, we feel they are the perfect partner to help inform users about the potential and benefits of investing into digital assets.
“Cryptocurrency in particular will give UK investors the chance to diversify their portfolio into what is quickly becoming a very desirable asset class for investors across the globe.
“We look forward to working closely with Stratiphy to bring our world-leading offering of crypto to the UK.”
