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Quick Response (QR) Code Labels Market Transformation: Key Market Size Changes in Recent Years
The market size for quick response (QR) code labels has seen a swift expansion of late. The market is projected to enlarge from $1.48 billion in 2024 to $1.64 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 11.3%.
The substantial growth in the past years is credited to improved inventory management, elevated marketing skills, the rise in smartphone usage, the requirement for speedy access to information, and developments in mobile payment technologies.
Expectations are high for the swift expansion of the quick response (QR) code labels market in the coming years, with projections predicting a growth to $2.49 billion in 2029, a compound annual growth rate (CAGR) increase of 11.0%. This predicted inflation during the forecast period is chiefly attributed to factors such as the rise of e-commerce, advancements in augmented reality technology, the widespread adoption of digital payments, increasing demand for contactless interactions, and its escalating use in the healthcare sector for sharing information.
In the forecast period, considerable trends include its integration with the internet of things, personalised marketing initiatives, its extended use in digital menus, the addition of enhanced security features and its considerable adoption in smart packaging.
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What’s Behind the Consistent Growth of the Quick Response (QR) Code Labels Industry?
As the need for online payments continues to grow, so does the quick response (QR) code labels market. Digital payments, which are fund transfers over the internet for goods or services, are soaring in demand due to their convenience, speed, increasingly widespread internet access, the ubiquity of mobile devices, and stronger security measures.
The use of QR code labels can simplify and speed up these online transactions, in addition to enhancing the security and convenience for the user. For example, UK Finance, a UK-based financial service company, reported in September 2023 that contactless payments in the UK rose to 17.0 billion in 2022, a significant increase from the 13.1 billion payments made the previous year.
This surge in online payments demand is a primary reason for the expansion of the quick response (QR) code labels market.
Top Revenue-Generating Segments in the Quick Response (QR) Code Labels Market
The quick response (QR) code labels market covered in this report is segmented –
1) By Label Type: Sleeve Labels, Glue Applied Labels, Pressure Sensitive Labels, Other Label Types
2) By Material Type: Paper, Plastic, Polyethylene Terephthalate, Poly Vinyl Chloride, Vinyl
3) By Printing Technology: Flexographic, Digital Printing, Offset Lithography, Gravure Printing, Other Printing Technologies
4) By End Use: Food And Beverage, Pharmaceuticals, Personal Care And Cosmetics, Automotive, Homecare And Toiletries, Chemicals, Industrial, Other End Uses
Subsegments:
1) By Sleeve Labels: Shrink Sleeve Labels, Stretch Sleeve Labels, Roll-On Sleeve Labels, Full-Sleeve Labels
2) By Glue Applied Labels: Wet Glue Labels, Dry Glue Labels, Hot Melt Glue Labels, Cold Glue Labels
3) By Pressure Sensitive Labels: Paper-Based Pressure Sensitive Labels, Film-Based Pressure Sensitive Labels, Clear Or transparent Pressure Sensitive Labels, Special Adhesive Pressure Sensitive Labels
4) By Other Label Types: In-Mold Labels, Wrap-Around Labels, Rfid-Embedded Labels, Security Or Anti-Counterfeit Labels, Thermal Transfer Labels
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What Technological Trends Are Set to Revolutionize the Quick Response (QR) Code Labels Market?
Leading organizations functioning in the quick response (QR) code label market are directing their efforts towards the creation of advanced technological solutions like zap vision technology, which is aimed at bolstering product traceability and security. This technology takes form as a QR code label crafted for quick responses and engagements, thereby enhancing accessibility and user participation.
For instance, in November 2023, Bayer Plc, a life science firm based in the UK, in collaboration with Zappar, a UK-based augmented reality application developer, introduced the world’s first Accessible QR codes (AQR) on its Canescool Soothing Gel Cream product packaging. This revolutionary development aims to facilitate easy access to product information for individuals with blindness or partial vision impairment.
The AQR code is specifically designed for visually impaired users and is compatible with common accessibility apps such as Envision, Microsoft SeeingAI, and Zapvision’s reference app.
How Are Different Regions Contributing to the Quick Response (QR) Code Labels Market’s Growth?
North America was the largest region in the quick response (QR) code labels market in 2024. The regions covered in the quick response (QR) code labels market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Which Firms Are Setting the Benchmark in the Global Quick Response (QR) Code Labels Market?
Major companies operating in the quick response (QR) code labels market are Brother Industries Ltd, Zebra Technologies LLC, CCL Industries Inc., Brady PLC, Cognex Corporation, Bizerba USA Inc, Epson America Inc, HERMA Gmbh, Avery Products Corp, AstroNova Inc, MPI Label Systems, Online Labels LLC, Consolidated Label Co, Citizen Systems Co Ltd, SATO Holdings Corporation, Denso Wave Incorporated, Afinia Label, Holo Security Technologies Pvt Ltd, Coast Label Co, Label Express, Hibiscus Plc, Crown Labels Mfg Co Ltd.
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